This may be the most ridiculously clever piece of marketing fluff ever aimed at wargamers. Those Warlord chaps are brilliant. It's not a new idea, to be sure. I've seen people do similar things with dollar store lights and cotton balls to represent burning tanks, but this is marketing brilliance, because there are hordes of us afflicted with the "Ooooh, shiny" syndrome who will drool from the mouth while reaching for their wallets.
Or, it may go down in wargaming history as the silliest, most peculiar product offering since FOW came out with those little dust cloud thingies to put down behind moving tanks in desert war games. Perhaps time will tell. Thoughts?